Customer affinity and engagement
My team found this clip on YouTube that does a great job of illustrating the challenges marketing faces as customers tune out to listening to your message and seek a more interactive relationship.
Deborah Eastman CMO, Satmetrix
About Deborah
- Deborah Eastman, Chief Marketing Officer (CMO), leads our global marketing efforts, bringing extensive experience in marketing, sales, and strategic business development. She has spent her career working with customers to deliver solutions that leverage new technology to drive improved business performance. Prior to joining Satmetrix, Deborah was the Managing Principal of Windward Solutions, EVP of Sales & Marketing and CMO for Biz360, and VP and Managing Director at BearingPoint (formerly KPMG Consulting), where she held a number of global leadership positions including marketing, global accounts and strategic partnership development.
Richard Owen, CEO, Satmetrix
Dr. Laura Brooks, VP, Research and Consulting, Satmetrix
Steve Bernstein
Blog Roll
- AttentionMax
- Brand Autopsy
- Brand Strategy
- Church of the Customer
- Customer U
- Forrester Groundswell
- FutureLab
- iSixSigma
- M Squared
- Marketing For Good
- Modern Marketing
- On Customers
- Seths Blog
- The Perfect Customer Experience
- Viral & Buzz Marketing Association
- WebMetricsGuru
- Word of Mouth Communications Study blog
