Laura Brooks VP, Satmetrix

About Laura

  • Dr. Laura Brooks, VP, Research and Consulting, Satmetrix, is a thought leader in customer experience methodology, research, and consulting on business optimization around the customer. She writes on B2B customer experience management, Net Promoter methodology, and best practices.

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June 2008

June 19, 2008

Is NPS Appropriate for Employee Loyalty?

Increasingly, I am asked whether Net Promoter is appropriate for employee surveys. The theory is that loyal employees create loyal customers, which in turn leads to financial benefits. Many people intuitively understand this connection. However, after many years in the employee research world, I realized the employee survey process ranks alongside performance reviews as an exercise in frustration (and futility) for all involved. Poorly run employee programs can have the same unfortunate results as poorly run customer programs – lack of executive engagement, line ownership, accountability, etc.

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